We made $3.6 million in consumer loans! [July] – up from $2 million in June. The yield was higher because there was less real estate. Plus we increased loans outstanding in July by $1.9 million! I estimate we increased income from loan yield and volume by about $9,000 for the month PLUS our net revenue on ancillary products (GAP & Debt Cancellation) was $18,000 higher than any month this year. So basically we paid for your training. But as the commercial goes; “cuStrategies…Priceless”.  I estimated that if we repeat this for the next six months in a row, we will be at 0.50% ROA – up from a negative 0.23% ROA.”

 Ron Scott, CEO/President, Appalachian Community Credit Union


Join us for upcoming events led by Celeste Cook, credit union industry expert, strategist and founder/CEO of cuStrategies.



Register for programs, seminars and schools led by Celeste Cook, a credit union strategist and founder/CEO of cuStrategies.



View cuStrategies training led by Celeste Cook. All training can be modified for motivational, keynote, and breakout session.



cuStrategies will help you map out a strategy for success to help achieve your strategic goals for increased GROWTH AND PROFITABILITY.

In a recent cuStrategies training program, MSRs (tellers) were taught how to ask existing members the “RIGHT QUESTION” to capture loans from members whose autos were financed at another financial institution. Here are the astounding results:

  • 45 auto refinance loans from another financial institution recaptured in one week
  • 3 auto refinance loan opportunities from another financial institution captured in less than 30 minutes
  • 1 auto refinance loan captured in less than one minute through drive thru the first time the question was asked by the drive-thru teller whereby the member immediately came into the branch and closed their auto refinance loan!

You can experience the same success through Celeste Cook’s programs and strategies. Read more about upcoming training programs, and how programs and speaking sessions can be tailored to your organization’s specific needs.



Celeste Cook is the founder and President/CEO of cuStrategies, LLC, which provides strategic planning services, consulting services, and training programs to the credit union industry. Offering her credit union expertise, experience, and proven strategies as well as her positive energy and passion for service, Celeste is a sought after motivational and keynote speaker for credit union leagues as well as national credit union associations.