Our Philosophy

We partner with you to create a culture of success: increased loan growth, profitability, and member loyalty.









We partner with you to establish a holistic approach to long-term sustainable growth by focusing on the 7 P’s that have a direct impact on the success of your credit union!

The 7 P's

People: Put the right people in the right seat

Products: Offer products that are real, relevant, and relatable to attract more members, specifically millennials

Pricing: Take risk and price for the risk while mitigating risk

Programs: Offer the right programs to attract more members and more loans

Policies: Remove barriers to growth by evaluating and re-evaluating your policies

Processes: Evaluate and re-evaluate your processes to remove barriers, streamline, and improve efficiencies

Procedures: Evaluate and re-evaluate your procedures to remove barriers and simplify the member experience


Our Purpose

To partner with credit unions across the nation (small, medium, and large) to:


  • To create win/win/win solutions: the credit union, the members, and the employees
  • Create a dynamic sales and service culture to ensure long-term sustainable growth
  • Integrate innovate strategies and programs to help credit unions increase loan growth, profitability, and member loyalty retention
  • To help credit unions reach out into the communities to appeal to businesses and generate more quality profitable loans
  • Engage staff to build strong relationships with members


How can we help?


Give us a call or submit a business inquiry online.

Experienced over 23 percent loan growth as of September 2015 with the majority of loan growth in auto loans!

Chaz Rzewnicki, Vice President of Lending, Dover Federal Credit Union ($420 Million in Assets), Delaware

Discover new ways to grow your credit union!

Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Celeste provides strategic planning services, experienced consulting services, and expert training programs...

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