Sales & Service

Celeste will partner with you to evaluate your current sales and service culture, conduct a needs assessment, and provide strategies and training programs to help you build, strengthen, lead, and maintain a strong, vibrant sales and service culture that help you increase membership growth, member loyalty, and member retention with a focus on profitability. Celeste will conduct Mystery Shops and provide pre- and post assessments of the member experience as it relates to sales and service. Celeste will provide findings and recommendations to help you build and/or strengthen your sales culture and increase growth and retention. She can also provide programs, strategies, and tools as well as an “implementation” action plan to take you to the next level.


Celeste will partner with you to develop specific goals and action plans aligned with Credit Union goals (critical success factors) for your staff and provide tracking and measurement strategies, accountability tools, and low-cost reward and recognition programs that can help reshape behaviors and increase cross sell opportunities, loan opportunities, and member loyalty!

How can we help?


Give us a call or submit a business inquiry online.

Experienced over 23 percent loan growth as of September 2015 with the majority of loan growth in auto loans!

Chaz Rzewnicki, Vice President of Lending, Dover Federal Credit Union ($420 Million in Assets), Delaware

Discover new ways to grow your credit union!

Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Celeste provides strategic planning services, experienced consulting services, and expert training programs...

© 2017 cuStrategies LLC. All Rights Reserved.

Website created by Luke Easley