Dover Federal Credit Union ($420 Million in Assets), Delaware, Chaz Rzewnicki, Vice President of Lending
Celeste has been onsite at my Credit Union twice. The first time was January 2013 and again in 2014. I just want to say that although I am sure her webinar was FANTASTIC …you only got a small teaser of what it would take to grow your loan portfolio.
As a Credit Union CEO, I have seen our industry change dramatically over the last few years. No longer can Credit Unions just sit back and wait for members to take out loans. You have to be aggressive. I am a firm believer in Celeste’s consulting and training. We have incorporated her strategies and training, and here are some of our success stories:
The purpose of this is not to brag…but to reiterate to you not to base your decision of whether or not to utilize Celeste’s services because of her fee. I was able to recoup her entire fee back in loan interest…and much, much more. Keep in mind, I have had her onsite twice and also have attended her Business Development conference twice.
I feel very strongly about our industry and more importantly about Celeste and her services. I tell everyone…do not consider it an expense, it is a temporary outlay of cash. You will get her fee back in additional loan interest income.
Baker Federal Credit Union, New Jersey, Sue Rodriguez, CEO
Advantage One Federal Credit Union, Michigan
Carolina Postal Credit Union ($85 Million in Assets), North Carolina, Joy Watts, CEO
Summit Credit Union, North Carolina, Glenn Kirk, EVP of Marketing and Business Development
Appalachian Community Credit Union ($170 Million in Assets), Tennessee, Ron Scott, CEO
“Thank you for a outstanding day of training. Cheryl gave me a full report and I have heard from several of the participants. You have really made a difference in several credit unions: Linda Meeler with Jackson ACCO CU, AMPOT FCU and Gary Allen with Statewide FCU and of course the folks at Navigator CU. Not sure if Linda shared with you the state examiners are going nuts over her numbers. Her loan growth has been unreal!”
Mississippi Credit Union Association, Tom McWilliams, CMP, CCUE, Sr. Vice President
“Our credit union recently contracted with Celeste’s firm and WOW, what an immediate impact did it have on our organization. Her enthusiasm plus her knowledge was absolutely astonishing. I would not only recommend her to any other organization, but I would also encourage you to check her out. It was well worth the money.”
Service First Federal Credit Union, Travis Kasten, President/CEO
“Celeste, I wanted to share with you some of our recent CSA stories and how we have impacted our Members’ lives. I have to say that in my 22 years in credit unions, this is the most rewarding and powerful thing I have experienced!! Thank you for all you have done for us!! When I compared our Branch Loan Volume [direct loans only] for January 2012 to January 2011, I discovered there was an increase of $7 million in January 2012 compared to January 2011. I was shocked and couldn’t believe the numbers were right so I asked Finance to re-analyze the numbers –I was certain it was a mistake. Guess what…the numbers were correct!!! This is unbelievable!!!”
PSCU, Michelle Bixler, VP Branch Operations
“What a difference a year makes! In 2011 our March loan production from the branches was $6,023,190. If you only look at the loans actually produced in the branches last month, not including any CUDC approvals or indirect loans, [in March 2012] we produced an amazing $14,726,902.29! That’s more than double what we did last year! I am so impressed and proud of our branch team! The MSR closed loans referrals are starting to be tallied and I’ve NEVER seen so many before! What fantastic teamwork!”
Public Service Credit Union, Evon Foster, COO
“Mr. “Member” came in on Tuesday to look into a credit card so he could do a balance transfer to consolidate some of his other credit cards. We started the app and I noticed he had a lot more debt than what we could consolidate on 1 CC. He had an existing Toyota loan with us and a GMC loan at [other financial institution]. There wasn’t any equity in the GMC but there was over 12K equity in the Toyota loan. So talking to him we would be able to do a lot with that and at a lower rate. He took it home and talked to his wife and they came back in today. We ended up moving the loan from [other financial institution] (26,566.20), refinancing the Toyota (21,599) & getting a CC w/ 7500.00 limit (did a 6100.00 Bal trans). With what we paid off if they would have kept paying on it they would have paid $12,222.38 in interest, and with what they are now paying they are only going to pay $3842.49 in interest!!!!!!!!!! Total savings of $8379.89 in just interest alone!!!!! This is saving them so much in interest not counting the $300 a month that we are saving them. We took cards and loans at 13.24%-17.08% and turned it into 2.94%-6.99%!!!! THIS IS WHY I LOVE MY JOB!!!!”
Melinda F., Financial Service Consultant
“In August, 2005, Navigator Credit Union was hit hard by Hurricane Katrina. During the next several years, we focused more on rebuilding infrastructure than growth. Before we could get back to “pre-Katrina” levels of lending, the economy took a downward turn and provided us with another challenge. In May, 2011, Celeste Cook came to Navigator Credit Union and taught our employees new skills along with a whole new way of asking for business. She motivated and challenged employees and provided us with the tools we needed to transform to the Sales Culture that had previously eluded us. In September, 2011, we set the ambitious goal of $12 million in new loans in a single month following four consecutive months of significant increases attributed to Celeste’s training. While we didn’t achieve our goal of $12 million, we did achieve remarkable success including the following: $9.9 MILLION in NEW LOANS for the month of August—the highest monthly volume in 2011! $173.4 MILLION LOAN PORTFOLIO—the highest since January, 2006! $213.5 MILLION in AGGREGATE DEPOSIT BALANCES—the highest EVER! We have no doubt that Celeste’s effective techniques were a large part of this new level of growth. We look forward to continuing to employ her unique strategies to achieve even greater results in the coming months and years ahead.”
Navigator Credit Union, Kathy Scarbrough, Chief Communications Officer
Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Celeste provides strategic planning services, experienced consulting services, and expert training programs...
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